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On-line
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Allow companies to extend their reach at low cost - smaller companies with niche products can extend
their reach dramatically by using Internet to reach international customers.
>In creating a web site, you are effectively publishing a virtual brochure that is easy to
update without incurring costs of printing.
>Online is a marketing tool for developing new customers, as it is widely accessible.
>Able to maintain relationship with existing customer as it can obtain relevant information
from customers for the purpose of serving them more effectively in the future.
>It serves as a better distribution channel to distribute your company information.
>Operational benefits such as reduced errors, time and overhead costs in information.
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E-Commerce
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>Lower costs to set up an e-commerce store rather than a shop.
>Greater reach - Web sites are available on demand to consumers 24 hours per day, 7
days per week.
>Elimination of middleman - company and customers can access and contact each other
directly, therefore potentially eliminating some of the marketing cost and constraints
imposed by such interactions in the terrestrial world.
>Able to capture customer information. The firms have the opportunity to gather market
intelligence and monitor customer choices through customers' revealed preferences and
purchasing behavior in the web.
>Widely accessible.
>Reduce inventory requirement.
>Provide more responsive customer service.
>Increase market exposure.
>Reduce operational cost such as reduced errors, time and overhead costs in information
processing.
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Time Saving
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>Reduce red tape in serving customers.
>Higher achievement in productivity as an employee can handle many customers at one
time.
>Faster response time to customer helps in creating a good image for the company.
>Retention of customer can be done with little time spend on serving them.
>The marketers can use it as a medium to hold the attention of customers by engaging the
customers in visiting their website in which they can gather information needed without
assistance.
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Cost Saving
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>Excess capital can be used in some other aspects.
>Greater reach with "electronic brochure' - can reach international customers with little
capital.
>Less manpower needed.
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