On-line
Allow companies to extend their reach at low cost - smaller companies with niche products can extend their reach dramatically by using Internet to reach international customers.

• In creating a web site, you are effectively publishing a virtual brochure that is easy to update without incurring costs of   printing.
• Online is a marketing tool for developing new customers, as it is widely accessible.
• Able to maintain relationship with existing customer as it can obtain relevant information from customers for the purpose   of serving them more effectively in the future.
• It serves as a better distribution channel to distribute your company information.
• Operational benefits such as reduced errors, time and overhead costs in information.

E-Commerce
• Lower costs to set up an e-commerce store rather than a shop.
• Greater reach - Web sites are available on demand to consumers 24 hours per day, 7 days per week.
• Elimination of middleman - company and customers can access and contact each other directly, therefore potentially   eliminating some of the marketing cost and constraints imposed by such interactions in the terrestrial world.
• Able to capture customer information. The firms have the opportunity to gather market intelligence and monitor customer   choices through customers' revealed preferences and purchasing behavior in the web.
• Widely accessible.
• Reduce inventory requirement.
• Provide more responsive customer service.
• Increase market exposure.
• Reduce operational cost such as reduced errors, time and overhead costs in information processing.

Time Saving
• Reduce red tape in serving customers.
• Higher achievement in productivity as an employee can handle many customers at one time.
• Faster response time to customer helps in creating a good image for the company.
• Retention of customer can be done with little time spend on serving them.
• The marketers can use it as a medium to hold the attention of customers by engaging the customers in visiting their   website in which they can gather information needed without assistance.

Cost Saving
• Excess capital can be used in some other aspects.
• Greater reach with "electronic brochure' - can reach international customers with little capital.
• Less manpower needed.